If you ever see an author sitting behind a table with stacks of books in front of them, take pity. Stop and say hello, even if you don’t need another book. Give them human interaction so their time goes by more quickly. It’s really hard to put yourself out there on display. It’s even worse when no one stops to look.
First signing
Thankfully my first book signing was at the Williamsburg Book Festival, and I had other authors to visit with. It was a wonderful day, exchanging ideas, gaining strength from other authors in the same boat, and, yes, selling a few books.
I was encouraged by the number of writers who are looking to get published for one reason or another. Not one of them mention getting rich! (Good thing, since most writers have a day-job.) But they want their story told and are anxious to learn the ropes.
I was surprised by one author who said that he “didn’t want to do all this stuff,” gesturing at the number of authors who had gathered to sell their books. I had to break it to him that selling books face-to-face is the way an author makes the most money. Cut out the middle-man storekeeper or online retailer, and that’s more money in your pocket. Not to mention, you’re getting your name out there. Word of mouth is a great advertising tool.
Even with traditional publishers, the author is expected to market their book. The publisher wants to see what you are doing to promote your name and your product. I realize that many authors prefer to hide behind a keyboard, but that isn’t the world of business. To be successful, you need to let people know you are successful.
Book Festivals
Take advantage of book festivals in your area. What a great way to meet published authors and learn how they did it. Pick their brains on lessons learned and find out what types of books sell. It’s all in the name of research. Look at their table displays and see what catches your eye. Take away the ideas you liked or didn’t like and think about how to design your table display (candy is a big hit).
Mostly, support your local authors and encourage them in their ventures. Speak words of encouragement, and buy a book if the mood strikes you. Someday, you’ll be the one behind the table, longing for someone to break your boredom.