I just read a great article by Gary Smailes that does a fantastic job of outlining the differences between Traditional Publishing, Indie Publishing, and Self-Publishing. I highly recommend it to anyone that is considering publishing. The first thing I always ask my clients is, “What is your reason for publishing?” Keep that in mind as […]
Tag: marketing
Getting the word out-Author Series
Posted on by Dawn Brotherton
Getting the word out-Author Series Blue Dragon has pulled together a group of authors local to the Hampton Roads, VA area to form the Author Series. We give talks to book clubs, schools, timeshares, and housing communities. Part of being an author is making your own opportunities. My husband and I own a timeshare (vacation […]
Start Building Your Platform NOW
Posted on by Dawn Brotherton
You need to build your platform now! I probably should have posted this much earlier. There are so many things that need to get done as a writer that it’s hard to keep juggling everything. Your platform is your contact base. Yes, it will start with friends and family, but hopefully, with the right attention […]
The Difference Between Publicity vs Marketing
Posted on by Dawn Brotherton
This was a lesson I learned not long ago when I was searching for help with marketing. Marketing focuses on advertisements, radio, TV, and newspapers—even blogs. Publicity is when OTHER people are talking about your book. A publicist is paid to pitch your books to magazines, TV, radio, etc in order to get reviews. They […]